The Chrysler brand knows that happy children and happy parents make for great customers. Taking on a new approach to marketing, Chrysler has decided to include the whole family to show that Chrysler is not only a parent-approved brand, but a kid-approved one, too. As a Chrysler dealer, University Chrysler Dodge Jeep® RAM of Rome is happy to give you the lowdown on this special new marketing campaign, so keep reading for more details.

Building on the genuine Chrysler advertising represented by funny guy Jim Gaffigan, Chrysler is launching a digital-only campaign using children as auto salespeople. Clear and immediate explanations of the features and benefits of new Chrysler cars are still available, but from a new, younger perspective. After seeing this campaign, moms and dads will know that their children will love the 2017 Chrysler Pacifica just as much as they do.

From the mouths of babes seems to be an understatement, because these “PacifiKids” are pros at highlighting many of the best features of the 2017 Chrysler Pacifica in an interesting and entertaining way. Other kids and parents alike gave great feedback when it came to test presentations by our new little representatives. They particularly enjoyed talking about the best tech features in this new vehicle including stow-and-go seating, automatic doors, and a built-in vacuum cleaner.

With any luck, you’ll get a chance to see the “PacifiKids” for yourself on TV and other media platforms soon. To see a 2017 Chrysler Pacifica in person, or if you’re searching for other new cars in Rome, GA, University Chrysler Dodge Jeep RAM of Rome is just the place to go. We hope to give you car-buying options and service your whole family can appreciate today.